When you read an article and there is a hyperlinked words or group of words, the web page that it is linked to is called the landing page. This is basically the website’s homepage. In the digital marketing world, a landing page is very important. It plays a huge role in the success or loss of your campaign.
When it comes to making a landing page, there are factors that you should consider. It should stand out from the other pages on your website. It should be unique, attention-grabbing, yet simple and on point. But before you can successfully make one, you need first to understand every basic detail about landing pages.
The Different Types of Landing Pages
Landing Page has two basic types. These are the “lead gen” and the “click-through” landing pages. So what’s the difference? The Lead Gen or the lead generation landing page is commonly used for B2B marketing. This is where a web is used as the Call To Action where it can collect names as well as email addresses. The click-through landing page, on the other hand, is commonly used for e-commerce. This is where you can find a very simple button as the call to action.
Landing Page: Why Is It Important?
If you want to increase your conversion rates, then you need a professionally designed landing page. When you are promoting a product, the landing page should help the audience focus on what the ad wants to convey. As soon as the visitor clicks on that ad, it directly leads them to your landing page. When they see something interesting, or that the page is done purposely to catch their attention, they will spend a couple more minutes to check it out.
How To Make A Landing Page Like A Pro
When choosing a landing page design, you can find numerous examples online. If you study the most successful ones, you will notice the similarities of each of the page. The techniques that they are using in order to gain more attention. So here are the best tips that you can consider when making a landing page:
- Background. Do not overdo the background. It can be minimal but you can choose bright, accented colors.
- The Lead Capture Button. You should never miss out on this. It should be prominent and highly visible the moment your visitor access your landing page.
- Your Emphasis. Make sure that you make a solid emphasis on the profit or gains.
- The Incentives. People love promos and discounts. The scarcity of the incentives that you are giving will do the job.
- Customer Feedbacks. It will also help if you can add testimonials from your previous customers. This will help your visitors decide whether to take you up on your offer or not.
- Exit Popup. This should not be taken for granted. A visitor should be able to exit your popups.
As mentioned above, the landing page is very important. If you want your campaign to be a success, make sure that your landing page can help you out. Do not settle for anything less if you want to succeed in your business.
